Stand Tall, Think Tall, Smile Tall, Live Tall.

Stand Tall, Think Tall, Smile Tall, Live Tall

Above the farm center’s main doors are four squares bearing the words “STAND TALL. THINK TALL. SMILE TALL. LIVE TALL.” This was a philosophy espoused by Ralston-Purina founder William H. Danforth. After Bill Matthews died, a Purina salesman who worked closely with him told Nelda Matthews, “Bill was a four-square man.” They included Danforth’s words in the stonework as both a nod to a longtime corporate partner as well as in memory of Bill Matthews.